03 Aug

Apple quietly reveals how its Maps ads will differ from Google’s

Overview

Apple quietly reveals how its Maps ads will differ from Google’s

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

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